Maaza Marks 50 Years with Commemorative Postal Cover and Farmer Felicitations on National Mango Day
BENGALURU — Celebrating five decades as one of India’s most iconic homegrown beverages, Maaza marked its 50th anniversary on National Mango Day with the release of a commemorative Special Cover by India’s Department of Posts.
The milestone event held on July 24 was led by Shri Chirag Paswan, Hon’ble Union Minister of Food Processing Industries, alongside senior officials from the Ministry of Communications, Coca-Cola India, bottling partners, suppliers, and NGO partners.
Key Highlights of the Golden Jubilee Event
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Philatelic Recognition: Titled “Celebrating 50 Years of Mango in a Bottle”, the newly released Special Cover features an artistic illustration inspired by traditional mango orchards and the classic Maaza® bottle layout.
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Honouring India’s ‘Annadatas’: The event felicitated local mango farmers associated with Project Unnati (supported by Anandana – The Coca-Cola India Foundation), acknowledging generations of agricultural communities who sustain India’s mango value chain.
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National Campaign: The Special Cover forms part of Maaza®’s broader 50th-anniversary campaign, themed “50 saal se, sip-sip mein aam”.
Quotes from Key Leaders
Shri Chirag Paswan, Hon’ble Union Minister of Food Processing Industries:
“India has achieved self-reliance in food production, and our next priority is to create greater value through food processing by strengthening infrastructure and expanding market opportunities for our farmers. Our farmers are our ‘annadatas’… The release of the Special Cover by the Department of Posts is a tribute to India’s mango heritage and the farmers who sustain it.”
Sundeep Bajoria, VP – Integrated Operations, Coca-Cola India & Southwest Asia:
“For five decades, Maaza has brought the authentic taste of Indian mangoes including Alphonso to millions of consumers… Rooted in the goodness of delicious Indian mangoes, Maaza has built a lasting connection with generations of consumers while humbly supporting Indian farmer families.”
Paritosh Ladhani, Joint Managing Director, SLMG Beverages:
“Behind every bottle of Maaza is a seamless value chain driven by farmers, processing units, manufacturing facilities, truckers, distributors, and retailers working together every day.”
Maaza at a Glance (1976 – Present)
| Milestone / Metric | Details |
| Launch Year | 1976 |
| Brand Status | Homegrown billion-dollar fruit-based beverage brand |
| Sourcing Focus | Indian mango varieties (including Alphonso) via local farmer networks |
| Retail Reach | Available across Coca-Cola India’s network of over 6 million retail outlets |
